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Daily News
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Fan Site Buys Jar of Air
Pop culture site GoldenPalace.com purchases a Celebrity Jar supposedly containing
the expelled air of Brad Pitt and Angelina Jolie.
Friday, July 1, 2005
By Lisa Johnson
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Christina Radish
Photo
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Pitt's breathing gold
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Fandom has officially reached manic proportions. A "Celebrity Jar," containing the air of Brad Pitt and Angelina Jolie, was sold for $529.99 on eBay to pop culture collector GoldenPalace.com.
The Celebrity Jar is an ordinary wide mouth, quart-sized mason jar that the seller brought to the premiere of Mr. & Mrs. Smith in Westwood, Calif. As megastars Pitt and Jolie strolled across the red carpet, the jar was opened to capture the air molecules expelled by the stars of the blockbuster movie.
The Jar was then sealed and placed in a safety deposit box to preserve the couple's air. Pictures from the premiere were plastered all over the seller's eBay page. Included with the jar were two Mr. & Mrs. Smith t-shirts and pictures featuring the Jar on location at the premiere.
The Jar has been featured on several media outlets, including Access Hollywood, Star Magazine, E! Online, MSNBC, ESPN and CBS.
"This is another perfect example of pop culture phenomenon," said GoldenPalace.com CEO Richard Rowe. "There is literally nothing in this jar except air, and it has made headlines all over the country and even overseas. The sheer weirdness and absurdity of this item has made it a marketing success."
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