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Daily News
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Love Monkey Gets Push
In a cross-promotional push, CBS' midseason show will feature new artists from
Sony BMG Music Entertainment.
Wednesday, January 18, 2006
By Dennis Michael
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Steve Granitz/WireImage.com
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CBS head Leslie Moonves
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Watch out for the Love Monkey, he'll be everywhere. Daily Variety reports CBS is pulling out the stops to promote its midseason pickup series Love Monkey, and they're doing it in an unusual way…at least unusual for television.
The series is set at an independent record label, and the entities behind the show…CBS, Paramount Network TV and Sony Pictures Television...are promoting it as if it were a new music release rather than a TV show…or more accurately as if it were a music release AND a new TV Show.
For Sony, it's a two-fer. Not only will Sony be promoting the series, they'll also be weaving Sony BMG Music Entertainment artists into the mix. For example, the first big artist to sign to Love Monkey's more-or-less fictional record label will be Wayne…but he's really Teddy Geiger, a new Sony BMG artist. Geiger's first album will be released in February, which…what a coincidence…will coincide with the big push for Love Monkey. Geiger will be on a promotional tour as well, with appearances in Virgin MegaStores and…what a coincidence…Sony Style Stores in major markets.
CBS promises, and you may certainly expect, other Sony BMG artists to cycle through the series as the main character looks for artists to add to his label's stable. CBS' Leslie Moonves says this is part of the network's effort to move beyond the police procedurals and bring younger audiences into the fold, but it is also, clearly, an example of putting the commercials where your TiVo can't skip them.
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